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Saturday, June 5, 2010

Vanity Press by Margot Justes

It would seem that even the Wall Street Journal is paying attention to the explosion of the digital books and the resourceful authors that navigate the complex and timely world of e-book publication.

A recent article in the Journal, 'Vanity' Press Goes Digital mentioned authors who either can't get published, as in an example of author Karen McQuestion, who was rejected, self published, sold well and even has a film option with a Hollywood director. Not bad a way to start your career.

The Journal went on to mention authors like Joe Konrath. Joe is already a very well established (check out his Jackie Daniels series) author who took his work directly to the reader via Amazon and is succeeding admirably. Joe is selling like the proverbial hotcakes, he is also a master of marketing and a personality with a goofy, funny sense of humor, his books are a scary, spooky good read. He is in fact the complete package to sell well.

For mid-list authors, the e-book avenue or any avenue for that matter, is not an easy one to manage. You have to let your readers know you're out there. But first, you have to figure out if you even have any readers. If you're lucky enough to have established a following, albeit a small one, you now need to grow that readership, and somehow let them know you're out there.

The social networks are always a good idea, in fact a great idea, but how to tell all your friends out in the nebulous land of the internet that you're out there, without hitting them over the head and becoming a nuisance. That is my question? Does anyone have a few answers?

I regained my rights to two short stories, and this weekend I plan to go to the Amazon site and learn how to download and sell them. Amazon, it would appear actually helps the author promote the work, and they have vast resources at their fingertips. We'll see how it all works out.

Till next time,
Margot Justes
www.mjustes.com

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