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Sunday, February 17, 2013

Niche Market by Margot Justes


How does an author find the perfect niche market and utilize it? Should be simple, target people with the same interests as your stories. Not so simple.

The internet and its web has huge potential marketability. How to harness all those intricate components?

I write about travel, art, mayhem and romance, mostly romance. Many people are interested in travel, art and many of the same people read romance novels. How do I reach them? This particular query would apply to many writers who have a niche market and are trying to find it.

I’m in the process of doing just that. I’m not good at promotion, that makes it doubly difficult, the plus side is that I’m willing to learn, and I’m willing to let readers know I’m here. The big question is how do I do that?

One way is to do a blog tour, or write blogs that others will post.  I’m half way there. Hopefully by the time I get back from vacation I’ll have a few blogs to write, and the tangled magic web will allow my name to reach a few more readers. I asked someone to do the research for me, it’s an affordable way to start, especially since I had no clue where to begin. I’ll post a blog about the success or lack thereof.

Since most of the sales are on line for the majority of the midlist authors, it is safe to say that books should be priced accordingly; that means reasonably. Give the readers a chance to take a peek at your work.  I priced A Hotel in Paris at $1.99, and my new release A Hotel in Bath at $2.99. I’ve yet to offer Paris or Bath for free on Amazon. I’m not sure that it is the way I want to go. I’ve read both positive and negative results, and haven’t made up my mind yet. I’m keeping that as an option.

I’ll attend a couple of conferences this year to help with the name recognition, and I have advertised with Affaire de Coeur. I’ve read that the more work you have out, the better the name recognition, and that three books is a good start. I have four out, and another on the way this fall. My vampire will make his debut either end of the year or early next.

It is a slow and painstaking process, this name recognition game, but an incredible learning opportunity. I’m looking forward to it.

 Cheers,
Margot  Justes
A Hotel in Paris
A Hotel in Bath
Hearts & Daggers
Hot Crimes Cool Chicks
www.mjustes.com

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